LAFW RebrandLos Angeles Fashion Week has been an event that has been around for many years. Although well established as a nonprofit organization, LAFW has been shadowed by other fashion week events such as New York Fashion Week and Paris Fashion Week. This project brings a whole new identity to LAFW with the importance of diversity. Los Angeles has a unique factor to its city which is diversity. The best way to express this diversity is through towns/districts like Chinatown, Thai Town, Historic Filipino Town, Koreatown, Olvera Street, Little Ethiopia, Little Tokyo, and Malibu which are key components to this identity project.