Just Do Good

Just Do Good is a collaborative project between Nike and Goodwill. The concept of this project is to spread awareness of morality that was lost during the COVID-19 pandemic. During the pandemic, there were many protests and hate towards minorities such as Black Lives Matter and Asian Hate. Having this in mind, Nike and Goodwill are brands that have an appeal to a younger audience. Using thrift shopping as an attention-grabbing topic, millennials need to learn about morality and how to bring it back, since millennials are the future of our world.

The digital poster was created to have a voice for millennials. I wanted to target this concept of vintage using a phrase that I grew up with. This phrase was work hard, play hard, and be thankful.

The Modular Wall was a required element of the class. The base of the modular wall was to create a gridded format to display all of the design elements that was used and unused.